A go-to-market strategy and product governance are crucial for any company to ensure its products succeed. In this blog, I'm sharing some of my thoughts on the importance of these two concepts and how they can benefit a company.
A go-to-market strategy is a plan that outlines how a company will introduce and promote its products or services to potential customers. It involves identifying the target audience, understanding their needs, and developing a marketing plan effectively communicate the product's value.
A go-to-market strategy can help a company in the following ways:
Product governance is the process of ensuring that a company's products meet regulatory requirements and industry standards. It involves managing the product lifecycle, from ideation to launch and consistently monitoring for continuous improvement and risk management. It ensures the product is safe and reliable, provides fair value, and meets customer expectations and our sustainability claims.
Product governance can help product managers in the following ways:
Skyjed's product management and governance platform provides companies with the tools they need to create a successful go-to-market strategy and manage product governance throughout the product lifecycle.
The platform offers a range of features, including:
Skyjed's product health check score is a powerful tool for post-launch management and updating leadership on your go-to-market plan and governance.
The health check score provides a comprehensive assessment of your product's health, including revenue, margin, customer, compliance with regulatory requirements, risk profile, and performance against key metrics. By regularly updating the health check score, you can monitor your product's performance over time and identify areas for improvement.
You can use the health check score to communicate the status of your product to leadership and stakeholders. By providing regular updates on the health check score, you can demonstrate your commitment to product governance and ensure that leadership is informed about the product's performance without a truck-load of Powerpoint decks.
The health check score can also help you identify opportunities to optimise your go-to-market plan. By analyzing the health check score and identifying areas for improvement, you can refine your product strategy and improve your chances of success.
Skyjed's health check score is valuable for post-launch management and updating leadership on your go-to-market plan and governance. Using this tool, you can ensure that your product meets regulatory requirements, addresses customer needs, and generates revenue for your business.
Skyjed's product management and governance platform provides companies the tools to manage their products from design to launch, monitoring, and eventual end-use phases.
About Skyjed
Skyjed is an AI-powered digital product lifecycle management and governance SaaS platform that acts as the single source of truth for product design, health, performance, and governance.
Skyjed is an ISO-27001 accredited solution. It is designed to drive growth and enable product teams to strategically design and monitor products with automation smarts and faster insights to make data-driven decisions with confidence.
Skyjed’s commitment to innovation and our customers has been rewarded with several industry recognitions including Technology of Year – Finalist in the UK Tech & Innovation Awards 2022, Finalist in the AFR Most Innovative Company 2022 and AFR Sustainability Awards 2022 and Regtech Female Founder of the Year 2021.