It's likely that the social platforms you're consuming, are packed with a wealth of Thought Leadership content, across a range of topics that may often not always be at the heart of the day to day operation in our roles and organisations.
Couple this with an ever increasing number of books on Product Management best practices and techniques, and I'm sure we can all align to the depth of opportunity created, however, are regularly asking ourselves "how can we actually utilise these resources?"
In many conversations about just this, the feedback is often how it's difficult to get some momentum behind it into the workplace, and that typically people and organisations struggle to know where and how to start.
Accessing training courses/groups appears to be one such approach, however, this is often costly and not budgeted for, and doesn't lead to that momentum back into the organisations following attendance at the sessions.
In addition, being unclear as to the actual benefits, can result in limited airtime for the proposals. Feedback often suggests that "we're doing some/most of this anyway, so why is there a need for change?", or "it's just all theory, and won't really make a discernible difference".
We begin to see that a number of reasons are usually shared, so to highlight the main 3 we hear, in a little more depth:
From my own interactions, and also during conversations across my network, it's clear that Product leaders and teams are keen to embrace more about such as Strategy, Discovery, Outcomes (often via OKR's), and Marketing. However, for the reasons outlined above, the investment typically just isn't there.
In addition, there's a difficulty in appreciating how such steps could be brought to life in an effective manner. Ultimately this often results in that apathy and lack of any real progress.
I’m seeing Product Operations as the key to unlocking this problem. As this role becomes more prevalent, with a focus upon such as process and supporting technologies/tools, this can create the opportunity to be the catalyst for change.
The role could well be the 'go to' for embracing the opportunities, and driving a step up in the capabilities of the Product team, with associated benefits for the entire organisation.
It's not about seeking to over structure the way teams work, with prescribed processes to follow. Whilst that is a danger to be aware of, it's really about providing a landscape to thrive upon, and in order to do so, investment is required.
Product Operations can be the driver, the advocate, the evangelist, the role that gets this done!
At Skyjed, this is where we help. Our Product Management Lifecycle solution is well positioned to support the objectives and pain points being experienced across organisations, coupled with simplifying the technology solution portfolio, reducing cost, and driving efficiency. As Mission Control for your Business and Products, Skyjed supports that desire for greater collaboration.
The Skyjed platform creates the environment to build up all the content an organisation needs to embrace such as Product Strategy and Design, enabling users with the ability to create and track progress through templates and versions, all supported with a straightforward and effective workflow and reporting capability. Your single source of truth for a lifetime of activity and effort across the Product Lifecycle.
If you're that decision maker, that Product Operations lead, or perhaps you've seen the opportunity to embrace the ever increasing new thinking in the Product space, we can help. At Skyjed we've been supporting many organisations on this journey, and we're always seeking to listen to your examples, and understand how we can be even better placed to help.
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Would you like to know more about how Skyjed's Product Lifecycle Management platform could help to grow your operation? Book a Product demo with me, Simon Tuddenham, and let's discuss the opportunity, and how Skyjed can help you raise the bar.
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About Skyjed
Skyjed’s AI-powered end-to-end lifecycle and governance platform is mission control for product management and your business as a whole.
Bringing together every data point across your entire product portfolio and lifecycle into a single source of product truth, it gives our clients a new perspective to make more strategic lifecycle decisions to launch, monitor, optimise and win with brilliant products.
Our industry-leading platform has received numerous awards and recognition from clients and industry bodies, demonstrating our commitment to innovation and excellence.