The Launch is Just the Beginning: A Lifecycle Perspective
by Leica Ison
Today I want to explore the idea that the launch is just the beginning. Too often, businesses focus solely on the initial launch of a product, service, or project, overlooking the critical role of lifecycle management in driving long-term performance and trust.
Businesses get focussed on preparation and business case but lack the disciplines and tools to continuously monitor and drive value for the project, product or indicatives. Instead they often handover the project and forecast financials to another person or business unit. But post the launch phase is where success comes and the hard work.
By adopting a lifecycle perspective, businesses can reap numerous benefits, including:
- Innovation: Continuously evaluating and improving throughout the lifecycle fosters a culture of innovation.
- Performance: Understanding the entire lifecycle helps identify areas for optimization and efficiency.
- Compliance: A lifecycle approach ensures adherence to regulations and standards at every stage.
- Risk Management: Proactive identification and mitigation of risks throughout the lifecycle.
As we navigate an increasingly complex business landscape, sustainability is emerging as a key aspect of lifecycle management. By incorporating sustainability into their operations, businesses can not only improve their environmental impact but also enhance their reputation and long-term viability.
For senior executives and CEOs, a lifecycle perspective offers a valuable tool for gaining a true understanding of what's happening within their organizations. By looking beyond the initial launch and considering the entire journey, leaders can make more informed decisions and drive sustainable growth.
At Skyjed we've developed a powerful automation platform that streamlines and optimizes lifecycle management. Skyjed is more than just a workflow tool; it comes with built-in lifecycle and governance frameworks that are easy to manage. Our AI-powered dashboards provide executives with actionable insights and a clear roadmap for success.
With Skyjed, you can automate lifecycle stages, improve efficiency, and drive better outcomes. Regardless of your industry or specific lifecycle, Skyjed can be adapted to your unique needs in minutes.
About Skyjed
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Skyjed’s AI-powered end-to-end lifecycle and governance platform is mission control for lifecycle management and governance. Bringing together every data point across your entire portfolio and lifecycle into a single source of truth, it gives our clients a new perspective to make more strategic lifecycle decisions to launch, monitor, optimise, and win.
Our industry-leading platform has received numerous awards and recognition from clients and industry bodies, demonstrating our commitment to innovation and excellence.